Measurement That Matters Jay Jacobs Measurement That Matters Jay Jacobs

I Ate My Thanksgiving Favorites for 6 Days… and Lost 1.1 Pounds of Fat.

If you think holiday food automatically leads to holiday weight gain, this might surprise you. I ate all my Thanksgiving favorites for six days straight, and still lost 1.1 pounds of fat.
After 10,000+ body composition consultations, here’s the truth: most “holiday weight gain” isn’t fat at all… it’s water. This article breaks down what really happened inside my body, why the scale jumped, why it settled, and how understanding water, muscle, and fat can change the way you see every check-in for the rest of your life.

Read More
Measurement That Matters Jay Jacobs Measurement That Matters Jay Jacobs

When a LB Isn’t Always a LB

If you’ve ever stepped on the scale and felt confused, defeated, or convinced you “blew it,” this is for you. A LB isn’t always a LB because more than half of what you weigh is water, and water shifts constantly. After 10,000+ body composition consultations, here’s the truth: the scale isn’t lying… it’s speaking another language. This article shows you how to finally understand it.

Read More
Measurement That Matters Jay Jacobs Measurement That Matters Jay Jacobs

The Missing Link

f you’ve ever tried to lose weight and felt like your body wasn’t responding the way it should, you’re not alone, and you’re not the problem.

Most people begin their journey without the one piece that makes every plan finally make sense.

In this article, you’ll discover the missing link behind why weight loss feels so confusing, why the scale behaves the way it does, and what you need to understand first before any diet, protocol, or deficit can actually work.

Read More
Measurement That Matters Jay Jacobs Measurement That Matters Jay Jacobs

The Tale Of My Scale

For years, I thought the scale was my enemy.
It judged me. Punished me. Defined me.

But when I finally stopped fearing it—and started learning from it—everything changed.

The scale didn’t lie. It just didn’t tell the whole story.
And when I upgraded my mindset as much as my measurement, the scale became something else entirely:
a mirror, not a weapon.

This is The Tale of My Scale—and what it can teach you, too.

Read More
Measurement That Matters Jay Jacobs Measurement That Matters Jay Jacobs

Stay The Course

Progress isn’t a straight line, it’s a flight path of tiny course corrections. Staying the course means adjusting when it’s rough, learning when it’s slow, and believing when it’s unclear. True transformation doesn’t come from intensity, it comes from consistency. This is how you rise above the turbulence and build a body you can live in, a lifestyle you can sustain, and a mindset you can trust.

Read More
Jay Jacobs Jay Jacobs

STOP… It’s The Scale Not You

Most people think the scale is judging them—but it’s actually just a matter of misunderstanding.
That single number isn’t lying; it’s incomplete.
Because weight alone can’t tell you what’s changing beneath the surface—your muscle, fat, and water.
Once you learn to measure what actually matters, you stop feeling like you’re failing and start seeing the full story of your body’s progress.

Read More
The Psychology Of The Scale Jay Jacobs The Psychology Of The Scale Jay Jacobs

Step On It… Your Story Begins and Ends With You

Out of sight doesn’t mean out of mind—it means out of control.
If you stepped on a scale every day, you’d probably never gain 100 pounds again. Not because the number defines you, but because awareness does.
Avoidance is what lets things grow in the dark—habits, weight, and self-doubt. Awareness brings them back into the light.
So, what’s your 5-second habit?

Read More