Lose The Weight… Gain The World
How a simple phrase became the mantra behind a movement
I didn’t set out to find a mantra. I set out to save my life.
When I first stepped onto the scale at The Biggest Loser Ranch in 2010, I weighed 400 LBS.
That number defined me, or so I thought.
It felt like a verdict: a reminder of everything I had lost, missed, or failed at.
But here’s the truth that took me years to discover: the scale only tells one part of the story.
And when we let it control us, it tells the wrong story.
That realization, hard-won, lived out loud, and confirmed through thousands of conversations since, is what gave birth to the mantra that now drives everything I do...
LOSE THE WEIGHT… GAIN THE WORLD
It looks simple.
But it carries decades of history, thousands of lives touched, and a future that can rewrite how people everywhere understand health, weight, and well-being.
The First Seed...
The first time the seed was planted, I didn’t even recognize it.
After the finale of Season 11, my wife Kim and I visited the opening of The Biggest Loser Resort in Chicago.
They had a machine I’d never used before, an InBody body composition scale.
When I stepped on, the magic wasn’t the scale itself. It was the printout.
For the first time, I could see my body broken down into water, muscle, and fat.
My number wasn’t just “weight.” It was a story with chapters.
That’s when I started saying to anyone who would listen... we have to go beyond the scale.
That became my first mantra... GOING BEYOND THE SCALE.
It was the disruptor insight. A way to say: “You’re not broken. Your measurement system is.”
The Reframe...
For years, I thought knowing your body composition was the silver bullet to losing weight.
If people could see what they were made of, they’d stay motivated, stay on track, and change their lives.
So, I became the Pied Piper of body composition.
YMCA members, corporate employees, and strangers at events, I evangelized the InBody printout as if it were gospel.
But over time, I saw something more profound.
Knowing your body composition wasn’t the end of the story. It was the beginning.
And too many people still blamed themselves when the numbers didn’t move the way they expected.
That’s when the second mantra came... IT’S THE SCALE, NOT YOU.
This was the reframe, a cultural correction.
For decades, people have stood on bathroom scales, medical DETECO scales, and even slick new digital scales, and judged themselves by a single number.
But weight alone is blind. And it’s time we stopped making ourselves wrong for something that was never built to tell the whole truth.
The Embodiment...
The third mantra was the most personal of all… MY LAST 100 LBS
When I returned to see Dr. H on the 10-year anniversary of our Season 11 finale, he celebrated the fact that I had kept the majority of my -181-pound loss off, a rare accomplishment in the world of Biggest Loser alumni.
At that check-in, I weighed 247 pounds and completed my third DEXA scan.
My health was in a strong place, but I also knew something else... I still had more to learn.
That’s when the idea sparked. What if I created my own version of Drew Manning’s Fit2Fat2Fit journey, not by starting from scratch, but from the baseline of a decade of success?
What if I deliberately carried an extra 50–60 LBS for a year, then documented the daily realities of body re-composition as I worked it off?
Two reasons drove me:
To show in real time how powerful it is to know your body composition... water, muscle, fat, and weight, not just your weight alone.
To deepen my own lived experience so that after more than 10,000 consultations, I could help people even more by walking through the same frustrations, plateaus, and surprises they face.
Why call it My Last 100 LBS?
Because everyone I know has a version of those “last” LBS they’d love to lose and never see again.
For me, it was both literal and symbolic. Even though I stood at 247 pounds, I set a big goal: to lose another 50 LBS, and more importantly, to live in the same daily practice I was asking others to consider.
So, on September 20, 2025, I officially launched MY LAST 100 LBS.
Not as a show. Not as a stunt. But as a reality share.
A public journey in persistence, transparency, and metabolism-in-action.
Each day, I post my results on Instagram (@my_last_100_lbs), and every Friday, my newsletter includes a weekly recap — what I call 'The Tale of My Scale.'
This isn’t a comeback story. It’s not defeat and redemption. Its embodiment.
Proof that the work never stops, and that when you “Stay The Course,” with curiosity, with accountability, and with the right measurements, you learn truths about your body that can change everything.
The Mantra That Holds Them All
So where does LOSE THE WEIGHT… GAIN THE WORLD, come in?
It’s the umbrella. The canopy over all the roots.
GOING BEYOND THE SCALE was the disruptor.
IT’S THE SCALE, NOT YOU was the reframe.
MY LAST 100 LBS is the embodiment.
I needed something simple. Something people would immediately recognize and respond to.
Here’s the paradox: I resisted the word “lose.”
Many thought leaders encourage people to say “release” instead of “lose.”
And there’s truth to that.
However, culturally, when someone says, “I lost weight,” we perceive it as a positive statement.
So, I leaned in...
LOSE THE WEIGHT… is literal. Fat down. Muscle preserved or gained. But it’s also metaphorical. Lose the WAIT. Lose the shame. Lose the stories that never belonged to you.
GAIN THE WORLD… is the promise. A bigger life. More energy. New experiences. Inner peace. Freedom to move, to play, to show up. To live fully in your body and beyond it. That’s what ties it all together.
Why This Matters Now
With one of my clients, VaynerMedia, for over 6 years, I watched hundreds of associates step on my InBody body composition scale, not because they “needed” to, but because they were curious.
They came back month after month, year after year. Not to lose weight, but to gain understanding.
That’s the shift.
When people stop obsessing over one number and start seeing the bigger picture, they gain more than data.
They gain agency. They gain the possibility. They gain the world.
And that’s why this mantra isn’t just about weight loss.
It’s about whatever plan, program, or protocol you’re living into. Keto. Intermittent fasting. Strength training. Walking more. Taking a medication. Trying again after failing.
If you measure the wrong thing, you’ll quit.
If you measure the right thing, you’ll “Stay The Course.”
“Your story doesn’t end with the scale—it begins with how you choose to see it.”
Start here…
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